Promotional Campaign

Marketing Support

NeoCon targets the most highly qualified A&D professionals through an extensive multi-media marketing campaign. We provide our exhibitors with the tools to effectively promote their presence at NeoCon to their current and future clients prior to, during and after NeoCon through the following channels:

  • Print and digital ads run in 50 top trade and business publications
  • Show brochures are mailed to lists of more than 150,000 industry professionals
  • A series of 20 promotional e-blasts are sent to close to 200,000 targeted prospects from NeoCon’s substantial database
  • Through NeoCon Access, exclusive benefits and events attract top designers and corporate end users
  • A robust show website communicates all show components and features detailed exhibitor information
  • A multi-platform show app aids in communication and wayfinding once the show is in progress
  • Media efforts, managed by Novita PR, are directed to more than 300 trade and consumer media outlets and include significant exhibiting company outreach
  • Communications extend out to include Facebook, Twitter, Instagram, LinkedIn, Pinterest and Vine

Relationships with more than 20 industry associations, including:

  • The American Academy of Healthcare Interior Designers
  • The American Institute of Architects
  • American Society of Interior Designers
  • BIFMA International
  • Color Marketing Group
  • Design Industries Foundation Fighting AIDS
  • Frank Lloyd Wright Preservation Trust
  • Interior Design Educators Council
  • International Association of Lighting Designers
  • International Interior Design Association
  • Office Furniture Dealers Association
  • U.S. Green Building Council-Illinois Chapter
  • Wallcoverings Association

Advertising in supporting print and online publications, including:

  • Architect
  • ArchitecturalRecord
  • Azure
  • Buildings
  • Contemporist
  • Contract
  • Floor Focus
  • Healthcare Design
  • Hospitality Design
  • IIDA Perspective Design Journal
  • Interior Design
  • Interiors & Sources
  • Metropolis
  • MMQB
  • Office Insight
  • Otto

Additional Promotional Opportunities for Exhibitors

  • Attendee Lists
    Use our lists to promote your products/services
  • Electronic Invitations
    Promote your presence at NeoCon through our customizable HTML
  • Sponsorships
    Keep your brand top of mind before and during the entire show by engaging attendees online, creating attention grabbing installations onsite, sponsoring programming, and enhancing attendee’s NeoCon experience through creative brand activations and hosted amenities. *Must be a contracted NeoCon 2017 exhibitor or showroom to participate.
  • Awards Competitions
    Gain recognition via the top competitions in the industry
  • Online Profiles
    Promote your company and products via complimentary online and app listings